Client: Women's Luxury Retailer

Overview: Six-door women's specialty retailer grossed one month's revenue in four days, closed underperforming store, improved market positioning, re-built management and sales teams, improved customer experience and redefined digital brand presence over 12 months.

Challenges: contraction of the market, change in merchandising mix, brand positioning, vendor relations, HR


Lauren and her team helped us execute one of the most profitable sales in our store’s history and prepare for the economic downturn of 2008. We continued to use the model of pop up shops to clear merchandise and were well ahead of the curve on that trend as a result.
— CEO, Women's Specialty Retailer

Solutions

Pop up Event

  • Creation of pop up event in underserved market yielded one month's revenue over four days
  • Liquidated back stock
  • Brought together team members from five of six stores
  • Reinforced brand awareness and gave data on potential new market


PR and Marketing Strategy

  • Outreach to press and vendors for mentions in magazines including Vogue, W, Elle, Harper's Bazaar 
  • Forged partnership with Kirna Zabete owners for ballet and fashion benefit in VA and NYC. 
  • Creation of direct mail campaigns reinforcing whimsical brand and insider access to designers and events.
  • Creative direction of new website and accompanying digital marketing strategy.
  • Comprehensive calendar of events with designers enhanced sales and vendor relationships. 


HR Consulting

  • Created internship program for new talent
  • Helped reconstruct key team
  • Replaced team members who were not on brand


Sales Team Training

  • Gave team support in luxury sales skills
  • Improved product knowledge and ability to grow individual team members' clientele capacities