Client: Domestic Industrial Tape Manufacturer

Overview: Profitable US subsidiary of multi-national manufacturer of technical tape increased sales, triaged manufacturing error, expanded impact of technical team, exceeded plan year over year, improved visibility in its core market, achieved INC 5000 status three years running, saw increased profits from 24.2 million to 36.1  million over four years.

Interventions: HR Consulting/Change Management, Sales Team Training and Coaching, Executive Coaching, North American Marketing Strategy.


Lauren is one of the most dynamic individuals I have ever met during my business career. Her enthusiasm and vivaciousness, matched with her knowledge and business insight, give her a unique perspective and make her a tremendous asset to any organization as a coach and consultant.
— Bill Payne, Executive Vice President of Sales and Marketing, Lohmann Technologies

Solutions

HR Consulting/Change Management

  • Transformed team to include only high performers with positive attitudes
  • Assisted president in creation of new organization chart
  • Participated in candidate selection for newly created positions: North American Director of Sales and Marketing and Technical Manager

Sales Team Training and Coaching

  • Created custom sales team training to address the specific needs of the flexographic industry sales cycle and pscyhographic of flexographic printing customer
  • Equipped team with the tools to apply Asset-Based Thinking to technical and customer problem solving
  • Helped sales team embrace consultative sales process for a highly technical product and change-averse customer base
  • Team achieved plan for first time in three years, brought on new distributors and prepared for segmentation of market

North American Marketing Strategy

  • Crafted industry and vertical-specific comprehensive marketing strategy
  • Created branded messaging to target automotive, construction, flexographic printing, and industrial applications of client's product line
  • Applied global branding and growth goals to metric-driven plans across media by market (US, Canada, Mexico, Central America)
  • Facilitated events and trade shows to reinforce brand, value proposition and new products 
  • Planned and executed communication around new product roll out

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